As electric vehicle (EV) gross sales globally continue to surge, Nissan seems poised to challenge industry leaders such as Tesla and BYD in the competitive market. Nissan is set to export electric vehicles produced in China worldwide, a move aimed at driving down prices and boosting global gross sales.
Nissan confirms plans to manufacture electric vehicles (EVs) in China for worldwide distribution.
Electric vehicle sales surged to a record high last month, exceeding nearly 1 million units sold. The United States has reached a notable milestone this month, with more than one million electric vehicles (EVs) available on the market in 2023.
As a pioneer in the electric vehicle (EV) industry, Nissan aims to revitalize its sales strategy. Japanese automaker establishes a research centre at one of Beijing’s top-ranked universities to leverage China’s expertise and resources, as it seeks to gain a competitive edge in the global electric vehicle market.
Nissan solidifies its commitment to the Chinese market by partnering with Tsinghua University to establish a joint research centre in the coming year, further bridging the gap between “in China, for China and world” – Nissan’s core strategy.
The primary focus should lie in captivating youthful demographics, specifically Generation Z. Additionally, we will investigate strategies to boost electric vehicle charging infrastructure, optimize battery recycling processes, and enhance overall energy management systems.
“We anticipate that this partnership will enable us to gain a more profound comprehension of the Chinese language market,” said Nissan’s CEO, Makoto Uchida. He outlined plans for the partnership to help Nissan better cater to the demands of electric vehicle (EV) customers globally, with a focus on China.
As Nissan finally gears up to increase production of its second global electric vehicle, the Nissan Ariya.
Nissan’s Clever manufacturing facility has regained momentum following an initial slow start due to the lingering impact of COVID-19 and the global semiconductor shortage. Nissan manufactured nearly identical volumes of electric vehicles (26,900 units) between April and October, matching its total tally for the entire previous fiscal year (27,600 units).
Nissan aims to slash prices to boost competitiveness against industry leaders like BYD and Tesla. Nissan reports that Its Clever Manufacturing unit has successfully reduced production costs by 10% thanks to its innovative approach.
According to Masashi Matsuyama, president of Nissan China, the company is actively seeking opportunities to export its forthcoming Chinese-made electric vehicles (EVs) to domestic rivals such as BYD.
Electrek’s Take
Nissan has joined the ranks of Tesla, Ford, and other major automakers partnering with Chinese manufacturers to produce electric vehicles (EVs) for global exports.
As raw material costs and manufacturing expenses continue to decline, the possibility of producing electric vehicles (EVs) at a significantly lower cost within China becomes increasingly viable. As gross sales of its initial all-electric vehicle, the LEAF, continued to decline, Nissan seems to be injecting new life into the model by introducing lower-cost electric vehicles.
Nissan is poised to manufacture a next-generation LEAF electric vehicle ahead of planned electrified variants of the Juke and Qashqai models at its Sunderland, UK production facility. The aging Nissan LEAF is poised to reimagine itself as a cutting-edge crossover coupe SUV, blending the best of its electric heritage with innovative design and functionality. It’s rumored that the new Stories will closely resemble a “mini-Ariya” electric vehicle, elevating its aesthetic appeal to new heights. The highly anticipated new mannequin is set to make its debut next year.
Nissan appears to reclaim its dominance in passenger automotive sales after a surprise setback last month, as it leverages its fleet of aggressive electric vehicles to regain the top spot.
