“As you approach the iconic Norton logo, a sense of history and heritage unfolds as you drive down the lengthy driveway of the legendary Norton manufacturing facility at Donington, and you are transported into their world.” In a realm where style and passion converge, the allure of the Norton motorcycle transcends mere aesthetics, speaking volumes about its devoted following that extends far beyond the iconic badge adorning the tank. The manufacturing unit at Donington Corridor is always humming with activity. As one steps into the iconic abode of a legendary British model, the very essence of the Norton legacy comes alive with every stride. Sitting proudly in reception is a iconic Norton trials bike, accompanied by a comprehensive timeline that chronicles the storied history of this renowned brand from its humble beginnings in 1898, through the years, up to 2008 when Stuart Garner acquired the marque’s legacy. From its modest revival as a reborn brand, Norton is poised to reintroduce its iconic motorcycles to key markets in Japan, the United States, and Australia. Situated at the very heart of England, these iconic structures were carefully crafted.
I’m thrilled to join forces on the inaugural production run of the innovative Norton Dominator SS. The Domiracer prototype, a meticulously crafted manufacturing model. While the underlying shape remains consistent, a more nuanced examination reveals that the scope of detail cannot be equated with precision due to the elaborate flourishes and finishing touches on the Domiracer’s design. But it’s still undoubtedly a surprising motorcycle.
As I await, the team on the manufacturing unit meticulously connects the commercial plate to the Dominator, subsequently running it up on the dynamometer to thoroughly inspect and validate each component before handing over the keys. The Dominator’s unmistakable growl is a direct result of its uncorked Norton 961cc engine. As I approached, adult men covered their canines’ ears, children shrieked, and elderly women took cover. In my earlier days, I was accustomed to cruising at a steady 30 miles per hour. I had learned my lesson from that final ride on the Norton and took the precaution of wearing earplugs to shield myself from the ear-shattering din produced by the Dominator’s aftermarket racing exhausts. Excessively wise pipes are readily available to support this model. While manufacturers must adhere to noise limits and legislative requirements, if you’re looking for a true 1960s-inspired Café Racer experience, opt for an unrestricted model instead. If you seek authentic vintage flair combined with the dependability of a modern motorcycle, then take a step in this direction.
As the engine thrums to life, the sturdy, hand-built tubular metal frame of this bespoke motorcycle flexes ever so slightly, exuding a primal intensity that’s almost palpable. Although it boasts only a claimed 80 horsepower, there’s still ample power to cruise comfortably at 80 mph on a bright day, leaving plenty of reserve in the tank. The exhaust note is crisp on acceleration, precisely as expected, and emits a satisfying pop and bang on overrun, mirroring its performance specifications.
Since it was a brand-new bike belonging to Norton’s CEO, I never dared to push it too hard. Whatever the journey may be, the Dominator proves to be a deeply rewarding experience. The engine’s revving output is peaking at around 8,000 rpm, with a noticeable decline above 6,500 rpm where power starts to wane significantly. The Ohlins forks, renowned for their stylish design, deliver a remarkably supple and plush riding experience. The rear shock is fully adjustable and set fairly aggressively. The Brembo brakes boast exceptional specifications, delivering an exhilarating sensation behind the wheel. However, it’s precisely at that moment when the entrance tyre begins to squeal that they’re actually progressive in their performance. The car has no anti-lock braking system (ABS), and its manufacturer does not intend to install one. There’s little weight resistance in pull-ups, but plenty of physical feel. Pure motorcycling, with a dash of 1960s flair wrapped in a modern package.
While seemingly indistinguishable from the Domiracer to the untrained observer, a closer examination reveals that the detailing in this rendition is not quite as obsessively precise, yet still constitutes a work of art. The Dominator SS’s machine-turned high yoke, black engine, polished engine covers, and hand-laced spoke wheels evoke the essence of iconic Café Racer designs, complete with a petrol tank that meticulously mimics those styles down to the angled gas cap. It’s as if this motorcycle was destined for a museum or the big screen – perhaps even making an appearance in the next James Bond film, having already gained attention on his Instagram page.
Norton has informed us that all UK allocations of Dominator SS variants have been sold out, with only 50 lucky individuals securing these coveted models; however, it’s always worth inquiring in case any slots become available.
Will the £19,000 Norton Dominator become a production model? If so, advise the manufacturer to explore purchasing alternatives instead. – Marc Potter, Bike Social
Full Dominator SS &Dominator Specs:
Manufacturing milestones: 50 prototypes completed; ongoing production targets 200 models.
Priced at £24,500 or £19,950 (approximately $37,700 USD or $30,700 USD).
Tank: Handcrafted aluminum tank with custom options for a classic Union Jack or bold chequer finish.
Exhaust System: Euro 3-compliant, high-performance stainless steel exhaust featuring sleek, aerodynamic megaphone-style mufflers.
Suspensions: Ohlins fork assemblies and rear monoshocks.
Brakes: Brembo monobloc
Engine: 961cc parallel twin
Energy: 80bhp
The all-new SS features an array of striking design elements that turn heads on the road. Its sleek silhouette is punctuated by angular lines and a prominent grille, while the available 20-inch wheels add a touch of sporty flair. The SS’s bold profile is further accentuated by its lowered stance and aggressive front fascia.
Crafted yoke set and intricately polished instrument surrounds, refined rear sprocket, precision-crafted billet foot controls, high-performance carbon airbox, sleek carbon tail finish adorned with iconic Union Jack livery, streamlined carbon entrance mudguard, protective flyscreen, and robust rear wheel hugger.
Norton’s latest motorcycles are a force to be reckoned with. With their iconic designs and exceptional performance capabilities, they’re a perfect blend of style and substance. Whether you’re carving through twisties or cruising down the highway, Norton’s got you covered.
Two years have elapsed since my initial posting of footage featuring the Norton Domiracer. Since then, Norton has produced and acquired a limited run of these carefully observed beasts. In response to nostalgic fervor that emerged in 2015, Norton revived its legendary models – the street-ready Norton Dominator and Dominator SS – catering to the retro motorcycle trend. Bike enthusiasts’ ultimate indulgence has come true with a Café Racer aficionado’s fantasy ride, and I’ve secured an exclusive test drive experience courtesy of my contacts at Bike Social in the UK. Relive the thrill as you saddle up on one of the inaugural batches of Dominator SS Nortons to emerge from the factory floor, its sleek lines and potent engine purring like a contented beast ready to devour the road.
