As summer arrives, temperatures are soaring, but so too are the anticipation and excitement for this popular season. Electric vehicle prices continue their downward trend. Ford introduces a summer savings bonanza for customers, launching its Summer Sales Event on July 9, 2024. Ford is now offering a range of incentives on its electric vehicles (EVs), including the popular Mustang Mach-E and F-150 Lightning models, as part of its summer promotion.
The automaker’s latest attempts to electrify the market have garnered significant attention. To make their eco-friendly offerings even more alluring, Ford has rolled out a series of summer deals for its Mach-E and F-150 Lightning models. As part of this promotional push, customers can now enjoy exclusive incentives on these cutting-edge electric vehicles.
Following a successful Q2 that saw over 24,000 electric vehicles promoted, Ford solidified its position as the second-largest selling EV brand in the US market. Ford outpaced GM in electric vehicle (EV) sales, with a 61% surge in gross sales.
In the first half of 2024, Ford lags behind Tesla in the US market, with approximately 44,180 electric vehicles sold. The Ford Mustang Mach-E achieved a record-breaking first half, with more than 22,200 units sold worldwide.
As Ford’s F-150 Lightning dominated the electric pickup truck landscape, it faced fresh competition from Tesla’s Cybertruck and the Chevrolet Silverado EV RST, both of which challenged its reign as America’s top-selling electrical truck. With its impressive EV lineup, Ford is attracting a significant portion of newcomers to the brand, as 62% of F-150 Lightning and 54% of Mach-E prospective buyers are switching from rival automakers.
To fuel enthusiasm and drive sales, Ford is launching a range of compelling summer promotions for its electric vehicles. Ford kicked off its Summer Sales Event on Tuesday, July 9, offering customers innovative ways to save on its electric vehicle models.
| Mustang Mach-E Choose | 250 mi | $39,995 |
| Mustang Mach-E Premium | 320 mi | $43,995 |
| Mustang Mach-E GT | 280 mi | $53,995 |
| Mustang Mach-E Rally | 265 mi | $59,995 |
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The 2023 and 2024 Mustang Mach-E models now come with a fresh 24-month lease option featuring a generous $7,500 credit through our Pink Carpet Lease program. For a limited time, Ford is offering up to $2,000 in Retail Bonus Money on all new 2023 models, plus 0% APR financing for 72 months. The 2024 Ford Mustang Mach-E is now available with an attractive financing offer: 0% APR for 60 months, providing customers with a flexible and affordable way to bring this electric SUV into their driveway.
| (EPA-est miles) | ||
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Platinum Black | $92,995 | 300 |
* Base: around $40,000
* XLT: approximately $45,000
* Lariat: roughly $50,000
* Platinum: about $55,000
Ford has extended its offering of the F-150 Lightning across the country. For a limited time, the 2023 Ford F-150 Lightning is available with an attractive financing offer: 0% APR for 72 months. The top-tier Platinum trim qualified for an additional $7,500 in Retail Bonus Money.
Now you can lease a Ford F-150 Lightning for just $1 more per month than a Maverick.
All current 2024 fashion trends are now available with a 0% APR financing option for 60 months. The significance of this incentive lies in its status as potentially the first 0% APR offer available on the Lightning since its initial release.
For those financing through Ford Motor Credit Company, the option exists to delay payments for a period of 90 days.
