Ford announces significant updates to its electric vehicle strategy, accompanied by the launch of two innovative pickup trucks. Ford’s initial affordable electric vehicle, built upon its novel platform, will most likely take the form of an electric pickup, closely followed by its next-generation “Project T3.” Meanwhile, the automaker is doubling down on hybrid options. Ford is poised to introduce a line of innovative hybrid vehicles as a replacement for its planned all-electric three-row SUV.
What’s behind the sudden shift in EV charging infrastructure?
Ford CEO Jim Farley emphasized the company’s commitment to innovation in America, driving job creation and introducing unparalleled electric and hybrid vehicles on Wednesday.
Ford is recalibrating its automotive strategy to encompass a wider range of electrified options, with a focus on hybrid technology.
Ford appears to slash prices and expand into markets where it perceives a competitive advantage, such as with software-driven and commercial vehicles.
“Our commitment is to build lasting value through the strategic development of a competitive and profitable business,” said Ford’s Chief Financial Officer, John Lawler.
The flagship of Ford’s next-generation electric vehicles is expected to be a cutting-edge, digitally advanced all-electric commercial van. Ford’s forthcoming electric van is slated to roll off the production line at its Ohio Assembly Plant from 2026 onwards.
By 2027, Ford is set to introduce a groundbreaking all-electric pickup truck, marking its inaugural model on the company’s forthcoming affordable architecture. Ford’s secretive skunkworks team in California is driving the development of its next-generation cars while pushing to significantly reduce the cost curve for electric vehicles.
Ford’s affordable EV foundation will give birth to a revolutionary all-new pickup truck.
Ford’s budget-friendly electric pickup is tailored to meet the needs of customers seeking additional value, including extended range, increased usability, and enhanced utility.
The team is leveraging a program’s integration methodology to drive down costs and optimize efficiency. Ford will delve deeper into its supply chain, benchmarking its performance against one of the world’s top competitors.
Ford’s Executive Vice President, Farley, stated on Wednesday that they assembled a team of exceptionally skilled and creative professionals from both within and outside the company to spearhead a groundbreaking transformation in the development of electric vehicles.
Ford has recently leveraged its extensive network to bring in experts from across the industry, including numerous former employees from prominent players like Tesla, Rivian, Lucid, and Apple, all within the past several months.
Ford is poised to introduce an affordable EV pickup, reportedly building upon its legacy in truck manufacturing, including the forthcoming F-150 Lightning, as part of its “Undertaking T3” initiative.
Retiming EV launches
Ford is pushing back the debut of its highly anticipated electric pickup truck to the second half of 2027, a two-year delay from its original timeline.
After incorporating feedback from Lightning customers, Ford asserts that its latest truck will deliver unprecedented choices and experiences never before encountered in a Ford vehicle. The innovative model features bidirectional charging capabilities and enhanced aerodynamics. The electric vehicle (EV) pickup will still be manufactured at Ford’s state-of-the-art BlueOval Skilled Trades and Technology Park facility in Tennessee.
Ford stated that the postponement will enable it to capitalise on the advantages of more affordable battery technology and emerging innovations with greater value.
The company has deliberately delayed the launch of its electric three-row SUV since April and has now decided to cancel the project altogether? Ford has revised its plan, shifting the launch date from 2026 to accommodate a forthcoming family of electrified three-row SUVs, which will integrate hybrid technology. Ford may be planning to introduce hybrid options for its upcoming next-generation F-150 Super Duty pickups.
Ford has realigned its electric vehicle (EV) battery sourcing to reduce costs and improve capital efficiency. “For those who don’t prioritize battery life, a key performance metric, simply being non-aggressive isn’t enough; to truly excel, one must be proactive and strategic in their approach.”
Ford shifts Mach-E production to Michigan to capitalize on Inflation Reduction Act incentives. Meanwhile, Ford will commence production of cells at its BlueOval Metropolis facility in Tennessee by late 2025, with lithium-iron-phosphate (LFP) battery manufacturing slated to start in Michigan in 2026.
By mid-2025, Ford is expected to unveil a comprehensive update encompassing its electric vehicle strategy, technological advancements, financial performance, and capital requirements.
Ford’s electric vehicle (EV) unit incurred a significant loss of $2.5 billion in the first half of 2024, citing production and supply chain challenges as key factors contributing to the financial setback.
