“The all-new iteration of the innovative Volvo XC90 hybrid is set to make its global debut at a live-streamed event in September.” The Swedish car manufacturer unveiled its latest model on Wednesday.
That is more likely to be a best-selling smartphone, which has been on the market since 2015. While the all-electric Volvo EX90 is set to hit U.S. roads. Volvo is expected to sustain its market presence among dealerships over the next 12 months by continuing to offer the current XC90, with periodic updates rather than an immediate overhaul. These updates are likely to be showcased within the next few weeks.
2024 Volvo XC90
In 2021, Volvo hinted at a potential shift, but Automotive News reported last month that the automaker’s US. Sellers anticipate continuing to market plug-in hybrids and 48-volt mild hybrids beyond that timeframe. One anonymous vendor emphatically stated, “We must succeed, or we risk extinction.”
While Volvo has indeed gone above and beyond in terms of comprehensive design, taking the extraordinary step of concealing tailpipes, it still lags behind other full-line automakers. Despite being the US-market plug-in hybrid with the longest electric range and best fuel efficiency – the S60 Recharge sedan’s demise is less about waning interest in plug-in hybrids than it is a symptom of a broader decline in demand for sedans as a whole.
2024 Volvo XC90
The Volvo EX90, a fully electric, three-row SUV boasting a similar footprint to its XC90 counterpart, made its debut in 2022; production for the U.S. market commenced shortly thereafter. The market launch at Volvo’s South Carolina manufacturing facility occurred earlier this year. The delay was attributed to outstanding software programming issues that remained unresolved as of early August. Volvo initially delivered vehicles without certain features activated, but informed customers that these optional capabilities could be subsequently enabled via over-the-air software updates.
Notably, the EX90 recently experienced a $3,300 price increase, attributed by Volvo to rising material costs. The total value is now $81,290, inclusive of a necessary vacation expense of $1,295. For comparative purposes, Volvo currently offers a configurator with destination included for the outgoing 2024 XC90 Recharge plug-in hybrid model.
