CATL officially inaugurates its iconic CATL New Vitality Plaza in Chengdu, Sichuan province. The facility was jointly developed by Contemporary Amperex Technology Co., Limited (CATL), the federal government of Qingbaijiang District in Chengdu, and prominent automotive companies. The central plaza showcases the latest electric vehicles, powered by cutting-edge batteries manufactured by Contemporary Amperex Technology Limited (CATL).
The sprawling plaza showcases nearly 50 prominent manufacturers and an impressive array of over 100 electric vehicle (EV) fashion options, allowing customers to explore numerous EV styles in one comprehensive location. Manufacturers and fashion brands featured in the showcase resemble those of notable CATL customers, including Nio’s ET5, ET5 Touring, ET7, ES6, and ES8 models, as well as Tesla’s Model 3 and Model Y, and Xiaomi’s SU7.
365-day automobile present
The brand new 13,800 sq. CATL’s meter showroom marks its inaugural foray into direct customer engagement. The middle won’t promote any automobiles; instead, it will function as a perpetual and continuous automobile display, operating 365 days a year.
The state-of-the-art facility serves as a comprehensive hub for showcasing electric vehicles and providing customers with a seamless opportunity to explore various models under one roof. CATL has also assembled a team of consultants capable of responding to customer inquiries about electric vehicles and batteries.
The showroom will offer companies a comprehensive experience, enabling them to view, decide on, test, and study the entire lifecycle of electric vehicles. The electric vehicle charging infrastructure is akin to entering a vast supermarket for electric vehicles. The showroom boasts an extensive range of automobiles, featuring sedans, SUVs, and MPVs from both international and domestic manufacturers, all equipped with cutting-edge CATL batteries.
Instantly reaching customers
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CATL has officially unveiled its novel middle, alongside the launch of its aftermarket service model, “Ningjia Service”, which now boasts a nationwide network of 112 expertly staffed service stations across China. The brand-new service offers comprehensive professional services equivalent to mobile roadside assistance, battery maintenance, and vehicle health inspections.
Alongside its service program, CATL introduced a web-based mini-program offering companies such as interactive charging station maps, vehicle viewing features, real-time usage statistics, and more. The mini-program and repair centre have opened a novel one-stop service pathway for new energy vehicles (NEVs).
Rumors suggest that CATL may adopt a similar strategy to Intel’s “Intel Inside” and Huawei’s “Huawei Inside,” potentially branding battery-powered products featuring CATL technology as “CATL Inside.” Dismissing the notion as an external hypothesis, CATL’s Chief Advertising and Marketing Officer, Luo Jian, categorically denied the idea that the company intends to brand new energy vehicles (NEVs) with its own name, a strategy differing from Intel’s pioneering approach.
CATL has launched the world’s first NEV model pavilion, showcasing a comprehensive collection of electric vehicles from multiple manufacturers. As Chinese demand for new-energy vehicles (NEVs) surges beyond 50% penetration, the mid-tier market is poised to become increasingly competitive, prompting buyers to seek out their ideal NEV at an accelerated pace.
As a leading manufacturer, CATL commands an impressive 46.5% share of the Chinese electric vehicle (EV) battery market and 37.5% globally, solidifying its position as the dominant provider of EV batteries worldwide. The corporation is keen to establish joint ventures with prominent Chinese automotive manufacturers, including SAIC, FAW, GAC, Geely, and Changan. CATL’s strategic partnerships have uniquely positioned the company to aggregate its customers under a single umbrella.
The automobile industry’s recovery pace has accelerated significantly this year, with passenger vehicle sales increasing by 8.6% year-over-year in the first quarter, according to data from MyDrivers.
In an interview, Wang Wei, general manager of SAIC-GM-Wuling Motors, mentioned that their brand-new products have driven business growth, accounting for a significant proportion of the company’s overall sales.
The Chinese auto market has been steadily recovering since last year, with individual customers driving demand for new energy vehicles and compact cars.
Additionally, Shanghai Securities Daily reported that electric vehicle (EV) sales in China surged 52.6% in the first quarter, making it the best-performing segment within the industry.
Industry insiders believe that the sector will continue to recover as consumer confidence grows and government policies support the development of new energy vehicles.
