The all-new electric Toyota SUV is on its way to revolutionize the automotive industry. Toyota is preparing to launch its three-row electric SUV as part of a significant $1.4 billion investment in Indiana. Are we finally getting the electric Toyota Highlander we’ve all been waiting for?
The all-new, full-size Toyota bZ4X electric SUV is set to debut in the US market.
Since 2021, Toyota has invested a substantial $18.6 billion in its United States operations. The company is investing a significant $1.4 billion in its Princeton facility, as it readies to produce its inaugural three-row electric SUV.
Toyota has committed over $8 billion to investments in Indiana thus far. The new investment will generate an additional 340 employment opportunities. Located in Indiana, the plant is responsible for employing more than 7,500 individuals who are tasked with assembling a range of vehicles, including the Toyota Sienna, Highlander, Grand Highlander, and Lexus TX models.
Toyota plans to introduce a novel, three-row electric SUV in the US market by May, as part of its ambitious global rollout of 10 new EV models.
Notwithstanding, the all-electric SUV is likely to be produced at its Kentucky facility, slated for production next year. A spokesperson subsequently clarified that the forthcoming three-row electric SUV will indeed serve as a distinct, larger model.
Are you referring to the electric vehicle variant of the Toyota Highlander, a midsize crossover SUV?
This month, David Christ, General Manager of Toyota’s US division, stated that additional battery-electric vehicles (BEVs) will be introduced by the company at some point.
Keeping with Christ’s vision, the company will pioneer a revolutionary three-row electric vehicle, the Toyota Highlander, fully powered by electricity. The Dutch automaker has officially stated that its forthcoming electric vehicle will most likely be built on a traditional chassis rather than adopting the skateboard-style battery layout characteristic of some rival EVs.
Toyota will establish a dedicated line to manufacture lithium-ion batteries, further enhancing its capabilities in the electric vehicle sector. The company’s new EV battery plant in North Carolina is expected to supply batteries for its vehicles, with production set to begin in 2025.

In the initial quarter of 2024, Toyota acquired more than 57,136 Highlander and Grand Highlander models in the United States market.
By the end of March, Toyota had exclusively acquired 1,897 units of the bZ4X model, its sole electric vehicle offering in the US market. Following the announcement of an additional $1.3 billion investment in its Kentucky plant in February by Toyota.
Toyota may be considering introducing electric variants of its Tacoma and Tundra models, but it’s keeping a close eye on consumer demand for rival electric trucks such as the Ford F-150 Lightning and Rivian R1T.