NVIDIA and Jaguar Land Rover are collaborating to leverage the latter’s DRIVE Hyperion 8 platform in the development of next-generation vehicles. NVIDIA’s system incorporates autonomous driving assistance and driver help technologies, rendering immersive visualizations of the vehicle’s surroundings.
Jaguar has made a bold declaration, vowing that its entire lineup will comprise only electric vehicles starting from 2025, solidifying its position as an industry pioneer in the transition to all-electric motoring. All signs suggest that a multitude of electric vehicles are poised to be driven by advanced NVIDIA computing power.
The collaboration extends beyond hardware, with Jaguar leveraging NVIDIA’s artificial intelligence expertise and engineers throughout the product development process to create innovative features in its new vehicles. NVIDIA is set to showcase the optimised allocation of computing resources within a knowledge centre for training autonomous driving models via neural networks, as well as for collaborative development and simulation utilisation on their Omniverse platform?
The DRIVE Hyperion platform leverages NVIDIA’s powerful DRIVE Orin processor, capable of executing over 200 trillion operations per second, a notable improvement over Tesla’s FSD laptop. By 2025, which is just three years away, we expect advancements in these laptop technologies.
NVIDIA touts its Hyperion platform as “software-defined,” a nod to the modern era’s emphasis on upgradable and adaptable technology. The system enables over-the-air updates, which has become a highly valued feature for electric vehicle owners who have access to this capability. This direct communication and maintenance feature also enables automakers to efficiently handle recalls and rectifications without requiring costly trips to dealerships, thereby streamlining the process for each vehicle owner.
It appears that this new development might enhance the autonomous driving capabilities of these vehicles? NVIDIA claims its Orin processor enables level 5 autonomy, but it’s unlikely that software for fully driverless vehicles will be ready by 2025. Whether Jaguar will charge for such updates remains to be seen and has yet to be acknowledged.
NVIDIA has previously hinted at its plans to enable app access in vehicles, akin to its partnership with Mercedes-Benz, but it remains unclear whether this initiative will extend to Jaguar cars specifically.
NVIDIA has forged numerous partnerships with automakers to collaborate on hardware and software innovations, solidifying its position as a leading player in the development of artificial intelligence and autonomous driving technologies.
Electrek’s Take
As vehicles become increasingly defined by software – autonomous driving, mobile applications, in-car entertainment systems, connectivity features, and the like. As the automotive industry continues to evolve, we can expect to witness a surge in manufacturers forming strategic alliances similar to this one, with some even establishing Silicon Valley-style innovation hubs, a trend that has already been gaining traction. Historically, the automotive industry has struggled with software development, allowing Android Auto and CarPlay to dominate infotainment systems. It’s significantly more challenging for companies based in Coventry, UK to attract top software engineering talent compared to Silicon Valley.
Collaborating with top-tier Silicon Valley firms and leveraging their expertise in software engineering has become an indispensable step for automakers seeking to deliver exceptional in-car experiences that meet escalating customer expectations.
