BMW introduces a novel offering for its electric vehicle customers: a $1,000 discount for those trading in their existing Tesla or other electric vehicles.
As a professional editor, I would improve the text in a different style as follows:
The brand’s new conquest program does not extend to fuel-powered automobiles, instead focusing on cultivating a taste for smaller, more manageable fleets.
The automotive industry has long employed incentives to encourage owners of specific models to trade in their vehicles, a practice with no shortage of precedents. These are also commonly referred to as “conquest applications”.
According to confidential communications between BMW and its US dealerships acquired by Vehicles Direct, the German manufacturer has launched a novel $1,000 conquest incentive package for first-time buyers of the newly introduced BMW i4, i5, and iX models.
According to a recent notice issued by BMW to its dealerships, the company has introduced the 2024 BEV Conquest Program, which offers eligible homeowners of select electric vehicle brands a $1,000 incentive to switch to one of BMW’s all-electric models.
The following electric vehicles (EVs) qualify for the newly introduced incentive program.
- EVs from:
- Tesla
- Audi
- Mercedes-Benz
- Polestar
- Rivian
- Lucid
- Ford Mustang Mach-E
- VW ID4
While many electric vehicles (EVs) qualify, it appears BMW is targeting Tesla owners specifically, with nearly all US-based electrical car owners in their sights.
The incentive is said to be stacked on top of other incentives, available until April 1, 2024, in Western states.
Electrek’s Take
Here’s what needs to happen: I’m just not fond of this software. The primary goal of electrification is to convert fuel consumption into electric energy, ideally harnessed from sustainable sources.
BMW is directly targeting existing electric vehicle (EV) owners in an effort to boost adoption of its own EV models.
From an enterprise perspective, targeting these initiatives may seem logical because they represent the most readily achievable goals. If a person already owns an electric vehicle (EV), there is no need to convert their existing vehicle to an electric one.
Despite initial optimism, the client pool turns out to be significantly more limited than anticipated. There are significantly more gasoline-powered vehicle owners than electric vehicle owners.
However, one of the primary challenges facing many legacy automotive manufacturers lies in their inability to adapt to changing market dynamics and technological advancements. Automakers are aggressively marketing electric vehicles (EVs) to avoid hefty fines stemming from stricter emissions standards, while also attempting to stem the tide of customers defecting to Tesla’s innovative offerings. Therefore, it’s where the trade needs to go.
BMW boasts an impressive lineup of high-quality electric vehicles. How about actively targeting existing fuel automobile owners to upgrade their vehicles?
