TVS touts it as “perhaps the most exceptional facility in Norton Bikes’ illustrious 123-year history”. The state-of-the-art facility houses a leading-edge production line, accommodates offices for their design and administrative teams, and features a showroom where visitors can not only view the latest designs on display, but also gain insight into the servicing and manufacturing processes.
As part of their commitment to preserving Norton’s heritage, TVS has acquired a collection of 55 vintage Nortons, some of which are now on display at the Solihull headquarters.
Spanning nearly eight decades of Norton motorcycles’ rich heritage, the ‘Heritage Collection’ features iconic bikes built between 1916 and 1992. This nostalgic event features a variety of distinct fashion styles that make a visit a must-do for any devoted Norton enthusiast.
Among the numerous 55 motorcycles on display, standouts include an extremely rare 1930 Norton DT Speedway – one of only 53 in existence – and a Model 1 “Big 4” showcase piece. In 1921, James “Pa” Norton, the founder of the motorcycle manufacturer, had a favourite bike that he rode an impressive 3,000 miles across Africa. Gaze upon a meticulously preserved 1968 Norton Atlas Police motorcycle, once utilised for the esteemed task of escorting members of the Royal Household. Throughout its esteemed tenure serving the British royal family, the Atlas proudly accompanied Her Majesty the Queen, the Queen Mother, and Prince Charles in a mark of distinction and loyalty.
Notably, the entire 55-bike collection within the Heritage series has been acquired by a singular enthusiast and collector. Over the course of two decades, Ian Loram carefully curated his unique collection. When the opportunity presented itself, Robert Hentschel, CEO of Norton Bikes, seized the chance to acquire the prized assortment from him.
Loram recounts, “I started collecting Norton bikes in the late 1990s, always seizing opportunities to snap up rare models when they went on sale.” “While many of these bicycles retain a distinct nostalgic charm, it’s now a group for the company’s executives to enjoy.”
“In a rare opportunity, Norton’s CEO Robert Hentschel noted that it is extremely unusual for a primary producer to be able to acquire such a comprehensive and high-quality collection that embodies the rich history of their brand in one go.” “Norton’s rich history spans nearly 125 years, an unparalleled legacy in the motorcycle world, worthy of celebration at present and for generations to come.”
The Norton Heritage Collection boasts another notable inclusion: the 1990 Norton F1 Rotary, reimagined as a high-performance road bike. This motorcycle’s design was largely inspired by the Norton RCW588, and it features a unique powertrain: a 588cc liquid-cooled twin-rotor Wankel engine. Nicknamed the ‘Son of a Bitch’, this vehicle boasted a striking John Particular-inspired aesthetic, complete with race-spec suspension and an innovative all-aluminium body design. The Formula One (F1) car left a lasting impact with its inaugural racing event at Brands Hatch.
1950 Norton Manx race bike
A limited selection from our entire collection is currently available for viewing at Norton Bikes’ headquarters located on Solar Park Highlands Road in Solihull, UK.
