South Korean automaker Hyundai’s luxury brand, Genesis, has reaffirmed its commitment to expanding its hybrid offerings in response to growing customer interest, according to a report by High Gear.
In 2017, the automotive company had anticipated a significant upsurge in demand for electric vehicles. According to an interview with Genesis boss Mike Music at the 2024 Goodwood SpeedWeek, he stated, “The market and customers are currently requiring more hybrid options than electric vehicles, so it’s essential that we bring Genesis hybrid models to the market as soon as possible.”
According to Genesis’ 2021 “Blueprints for Electrification,” the brand has outlined a plan to transition its entire lineup of new vehicles to either battery-electric or fuel cell powertrains starting from 2025, with the goal of having all models available as all-EV or fuel-cell options by 2030. Despite shifting buyer preferences, the current European emissions landscape reduces Genesis’s need for prompt acceleration.
2025 Genesis Electrified GV70
Tyrone Johnson, Genesis’ chief executive for electric vehicles, has confirmed to High Gear that, following a multi-year development phase, the company’s EV models are now poised to meet regulatory standards and offer drivers greater flexibility in their transition to electrified transportation.
South Korea’s Korean Financial Daily reported in the past year that Genesis hinted at a potential U-turn on its electric vehicle (EV) plans, with unnamed insiders suggesting that the company would introduce hybrid models in select markets starting next year. The company Genesis is reportedly developing a new product that could be utilized within its existing ecosystem.
2024 Genesis GV60
The Genesis brand currently offers all-electric variants of its G80 and GV70 models in the US, with the GV70 being produced at its manufacturing facility in Alabama, alongside the GV60, which is built upon the dedicated E-GMP electric vehicle platform shared with Hyundai and Kia. A breakthrough technology is reportedly on its way to revolutionize our industry, having shown remarkable efficiency thus far.
Ford and General Motors have also announced plans to expand their hybrid offerings, complementing their existing electric vehicle (EV) portfolios, with GM previously dismissing plug-in hybrids but now embracing them. Mercedes-Benz, a prominent competitor to Genesis, has pushed back its electric vehicle (EV) goals, potentially halting plans for an all-electric version of its luxury model in certain markets by 2030? While exploring alternative propulsion methods, it currently intends to sustain the production of combustion engines within its product portfolio for at least another ten years.
