Gogoro’s electric scooters, featuring swappable batteries, have consistently focused on environmental responsibility throughout their development. As a result, the corporation is partnering with popular home goods brand MUJI to drive innovation further forward. The plastic waste generated by your lifestyle.
Muji, a renowned Japanese brand, embodies the concept of “no-brand” quality products, where functionality and simplicity take precedence over flashy labels. The company is celebrated for its sleek, high-quality, and reasonably priced offerings, encompassing a diverse range of products from stationery to furniture, apparel, and food items.
Three industry leaders – MUJI, Gogoro, and renowned Japanese designer Naoto Fukasawa – have formed a new three-way partnership to co-create the innovative Gogoro VIVA ME and Gogoro VIVA MIX ME electric scooters. In addition to their primary products, they have also developed a comprehensive range of complementary merchandise and equipment.
Gogoro’s VIVA series of affordable electric scooters made its debut in 2019 with a groundbreaking feature: polypropylene physique panels crafted from recycled materials. Introducing the revolutionary VIVA ME and VIVA MIX ME collections, co-created with esteemed partners MUJI and Fukasawa, which take upcycling to new heights.
As Horace Luke, founder and CEO of Gogoro, succinctly put it:
Naoto Fukasawa brings a unique blend of modernity and sophistication to his creations, rendering it a privilege to collaborate with him on our innovative Smartscooter designs and accessories. The strategic partnership between Gogoro, MUJI, and Naoto Fukasawa seamlessly converges their collective expertise to advocate for a cohesive vision of sustainable living in Taiwan and beyond, extending its impact across various aspects of daily life, from mobility to overall well-being.
We’re proud to launch ‘Recycling for Good’, a joint initiative that tackles urban air pollution by incentivizing the public to recycle plastics at Gogoro and MUJI locations, which are then repurposed into our innovative Smartscooters.
The Recycling for Good program, introduced by Luke, marks a pioneering effort within the newly formed partnership.
Encouraging Taiwanese citizens to participate in recycling polypropylene plastic waste at Gogoro and MUJI stores empowers individuals to build a more environmentally conscious society by taking small, yet significant, steps towards sustainability.
Through the Recycling for Good program, polypropylene materials salvaged from various sources undergo a rigorous process: sorting, grinding, re-molding, and rebirth into the very components of the innovative Gogoro Smartscooters’ physical bodies. The polypropylene materials used in these products are identical to those found in MUJI’s polypropylene storage containers.
As Akihiro Yoshida, a common supervisor at MUJI Taiwan, stipulated:
Merging sustainability expertise with innovative design, MUJI and Gogoro collaborate to craft a visionary series of Gogoro SmartScooters, uniquely tailored to thrive in any environment and circumstance. Gogoro’s commitment to sustainability harmonizes seamlessly with MUJI’s long-standing entrepreneurial ethos. While MUJI is indeed a retailer that sells products, its impact extends far beyond mere merchandise. Through comprehensive sustainable thinking, it actively works to create a harmonious coexistence between humans and the environment, driving positive change for a better world.
The company’s remarkable eco-friendly credentials receive a significant boost, courtesy of its 2.5 million subscribers who have collectively reduced their carbon footprint by approximately 680 million kilograms – equivalent to around 750,000 tons – of CO?2 emissions.
Gogoro’s electric scooters and battery-swapping ecosystem are engineered to provide a seamless and hassle-free solution for riders, eliminating the need to recharge their e-scooters.
Without the need to hunt down charging stations resembling those used by traditional electric motorcycles or e-scooters, Gogoro riders simply visit a conveniently located GoStation where they can swap out spent batteries for fresh ones.
The method takes as little as six seconds, allowing riders to instantly recharge and begin their journey.
With its Taiwanese stronghold firmly in place, the corporation has embarked on an ambitious global expansion, successfully establishing a presence in nearly a dozen countries worldwide.
