Gogoro’s momentum continues to build, with the company expanding its presence in a rapidly growing roster of locations for its innovative battery-swapping electric scooters. While many of its operations cater to businesses that operate large fleets of scooters throughout the day, the company has also successfully diversified into consumer sales, targeting individual riders who use their scooters for daily commutes, errands, or other personal activities.
Now, Gogoro has expanded its list of top countries by shopper sales, adding the Philippines as a new entrant.
Unlike many electric scooter companies, Gogoro is renowned for more than just its vehicles alone. The corporation is perhaps most renowned for its innovative battery-swapping system, which has become the industry standard for swift and convenient electric vehicle battery replacements. More than a million batteries have been manufactured by Gogoro, with around 500,000 swaps taking place daily within its vast network of members.
To date, Gogoro has recorded more than half a billion battery swaps at its extensive network of over 1,000 automated battery exchange stations.
Taiwanese micromobility company Gogoro made its initial foray into the Philippines a year ago, partnering with B2B supply firms to equip scooter couriers with its e-scooters and pioneering battery-swapping technology.
The Taiwan-based company has broadened its scope, now providing retailers with scooter sales data across the country.
As we introduce this innovation, businesses and shoppers alike will benefit from our industry-leading standard for battery swapping, complemented by our impressive track record in designing and manufacturing high-quality electric scooters.
According to Horace Luke, founder and CEO of Gogoro:
“Marking a pivotal moment in the country’s urban transportation revolution, immediately plays a crucial role in transforming city mobility in the Philippines.” By introducing battery-swapping technology and innovative e-scooters, Gogoro paves the way for Filipinos to adopt environmentally friendly and practical transportation solutions that benefit both individuals and businesses. The culmination of collaborative efforts by like-minded corporations has led to the formation of a pioneering alliance, aimed at tackling pressing issues such as unsustainable traffic congestion, prolonged commutes, and widespread air pollution, which plague the Philippines. “We are thrilled to partner with Ayala, Globe, and 917Ventures.”
Gogoro Philippines is a strategic tri-partnership between the Ayala Corporation, Globe Telecom’s venture arm 917Ventures, and Taiwanese e-scooter pioneer Gogoro. The Gogoro launch signals a milestone in the Globe Group’s foray into the local weather technology sector.
According to President and CEO of Gogoro Philippines Bernie Llamzon, the launch aims to introduce a lifestyle transformation that combines environmental awareness with an alternative to traditional combustion-engine motorbikes.
As we navigate this pivotal juncture in the pursuit of eco-friendly and intelligent urban mobility solutions in the Philippines. As Gogoro pioneers battery swapping, we’re driving a lifestyle transformation that benefits both individuals and communities by providing an innovative, environmentally conscious refueling solution. “We’re proud to pioneer the path forward in mobility, offering a clear vision of what’s to come.”
Gogoro’s operations have expanded significantly since their inception in Taiwan. With a global footprint that spans Asia, our corporation now operates in China, India, Indonesia, Israel, the Philippines, Singapore, and South Korea, complementing our established presence in Taiwan.
Electrek’s Take
It’s reassuring to witness this enthusiasm for buyer operations. Given the company’s need for scalability and efficiency, it would be more strategic to initially target B2B customers in various countries, leveraging this approach to drive revenue and optimize operations. Riders supplied to our client who accumulates the greatest mileage typically manage a sole primary customer. Hereafter, numerous instances have emerged where Gogoro has successfully employed its “first-mover strategy” in the market, starting with business-to-business (B2B) and subsequently expanding into consumer-facing (B2C) segments.
In my neighborhood, a diverse mix of supply riders and private homeowners utilizes Gogoro scooters and benefits from the innovative battery-swapping ecosystem. I own a Gogoro scooter and enjoy the convenience of swapping my battery every 30 days for around $35, which works out to as many swaps as I need. While my energy plan does impose monthly limits, I’ve consistently stayed well below three-quarters of the maximum allowed usage. Riders constantly query me about this at red lights.
The system operates efficiently, boasting numerous interchangeable stations that make for seamless swapping, and the scooters themselves excel at providing top-notch trips. I’m looking forward to seeing Gogoro continue to grow and expand.
