The Norton 750cc Atlas, introduced in 1962, epitomized the progression of performance-driven innovation that had been driving British twin-cylinder motorcycles since the 1950s. Building on the heritage of Featherbed Fashions, the evolution unfolded through a series of significant developments: from the pioneering 500cc 88 to the subsequent 600cc 99, which was later refined into the iconic 650SS and Manxman, ultimately culminating in the powerful 750cc Atlas.
To overcome the financial hurdle of retooling for new crankcases, Norton instead chose to increase the stroke length in the Atlas, yielding a long-stroke twin engine that delivered impressive torque and rapid acceleration, albeit at the cost of significant vibrations when revved above moderate levels. Racers adapted their settings to optimize performance, effortlessly achieving peak efficiency despite initial hesitation.
This iconic 1966 Norton Atlas 750 café racer is a nostalgic tribute to the legendary racing Nortons of the 1950s and ’60s, its distinctive design evoking the spirit of a bygone era. The conversion features a standard 750cc Atlas engine paired with a Slimline Featherbed body, boasting bespoke components inspired by the iconic Manx, including alloy gas and oil tanks in a distinctive style, a miniature fairing, a tan leather racing seat adorned with a bump stop, Borrani rims, and vintage-accurate twin disc brakes.
With its youthful physique, gleaming alloy fuel tanks, and iconic Norton stripes in rich black and purple hues, the motorcycle radiates unbridled elegance. The sleek showstopper emerged triumphant at the 2019 La Jolla Concours d’Elegance, flaunting its understated elegance and masterful construction.
